Webinar: Building your Brand Online as an Artisan

In the ever-evolving digital landscape, marketing strategies have undergone significant transformations. Recognizing the need to equip artisans with essential skills for success in this new age, we recently organized an enlightening webinar led by Kalu Kalu Kingsley, the Chief Steward of Valuemize, titled "Building Your Brand Online as an Artisan”. The event aimed to provide valuable insights to artisans seeking to establish a robust online presence.

Mr. Kalu Kingsley began by demystifying the concept of an online brand, explaining that it encompasses various elements such as image, reputation, messaging, and value conveyed through websites, social media, and other online channels. He emphasized the importance of building a brand, as it fosters customer trust, loyalty, repeat business, and positive word-of-mouth marketing. Moreover, a strong brand acts as a unique identifier, setting a product or service apart from competitors.

Mr. Kalu further outlined key channels required to create a compelling brand online, including social media, websites, online advertising, and influencer marketing. Speaking about social media, he stressed the need for artisans to establish a dedicated presence solely for their brand, separate from their personal profiles. He encouraged artisans to document their work and creative process through captivating pictures, videos, and engaging stories, effectively raising awareness about their brand. Additionally, Kalu highlighted the importance of having a website that functions as a portfolio, allowing clients to easily access and explore an artisan's body of work.

At the end of the webinar, the participating artisans expressed their gratitude for the valuable insights they gained from the session. They eagerly expressed their intention to implement the strategies discussed to enhance their online brand presence and ultimately expand their reach and business opportunities.

The webinar on "Building Your Brand Online as an Artisan" proved to be an empowering experience, equipping artisans with the necessary tools to navigate the digital landscape successfully. By leveraging the expertise shared by Kalu Kalu Kingsley, the artisans are well-positioned to establish a compelling online brand presence, thereby unlocking new avenues for growth and success in their respective fields.